In this post, there are two distinct items - firstly, I’m going to take a look at podcasting, and the growth of podcasts in the UK. Following that, What is Imposter Syndrome and do you suffer from it?
Podcasting in the UK is on the rise. At least, that's according to Ofcom.
Who are Ofcom? It's the The Office for Communications; the regulator for the communications services that we use and rely on each day, in the UK.
They make sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.
They also oversee the universal postal service, which means Royal Mail must deliver and collect letters six days a week, and parcels five days a week, at an affordable and uniform price throughout the UK.
Another remit is to help to make sure people don’t get scammed and are protected from bad practices. This is particularly important for vulnerable or older people.
They also help to make sure people across the UK are satisfied with what they see and hear on TV and radio, and that programmes reflect the audiences they serve. We consider every complaint we receive from viewers and listeners. Often, we investigate further and we sometimes find broadcasters in breach of our rules.
Ofcom are independent, and funded by fees paid by the companies they regulate.
It appears that podcasts fall outside of the Ofcom remit, but that doesn't mean they don't keep a keen eye and report on findings.
In this case, a report from 2018, which found that, in the UK, the number of weekly podcast listeners has almost doubled in five years – from 3.2m (7% of adults aged 15+) in 2013 to 5.9m (11%) in 2018.
The increase is across all age groups, but the steepest growth is now among young adults aged 15-24 with around one in five now listening to podcasts every week.
the most popular podcast genre is Comedy, followed by music, TV and film.
Half of podcast listeners are under 35. While only 29% of traditional radio listeners are under 35, this rises to 49% for podcasts.
Approximately 96% of listeners also listen to the radio each week, though live radio commands a much lower share of their total listening activity (48%) than adults generally (75%).
Podcast versions of BBC radio programmes such as Desert Island Discs and Kermode & Mayo’s Film Review feature regularly in Apple’s iTunes podcast chart. TV broadcasters are increasingly interested in podcasts as a source of material for TV shows, or as an extension of established series (such as ITV’s podcast Love Island: The Morning After).
Starting Your Podcast
So, now is a great time to get into podcasting. What's more, because it's yours, you can do with it what you like. You own it. You can record to your own schedule and not answer to the regulators or senior bosses.
Plus - there is no age barrier to running a podcast. Young or old, everyone has a voice, and it can be quite cathartic to sit and talk; get things off your chest. It's like a self-service therapy!!
However, you do need to consider your audience. Content is king - you'll hear a lot about that when researching podcasts; simply because, without great content, you won't have an audience.
You need a reason to 'tune in'. Either download or stream the episodes.
You also need to get over the anxiety of talking to yourself. Which is, basically, what you're doing when you sit down to record. The anxiety that what you're recording isn't good enough, and even greater anxiety that nobody will listen.
Of course, if you don't promote your podcast, then no-one will know it exists, and you will end up with very few listeners; just those who fell over your podcast whilst browsing. But put in some serious promotion and the numbers will grow.
One of the biggest issues with podcasting, is PodFade. It's easy to get started, but it's easier to stop. Life gets in the way and you stop doing it.
There are hundreds, if not thousands of podcasts that start with great intentions, but fade into the background as the episodes dry up.
It's hard to keep going. You have to really work at it. I've missed publishing for a couple of odd weeks; and I felt really guilty. But who was I feeling guilty for? You? I doubt anyone noticed I wasn't there. I felt quilty for me.
The other point that might stop someone starting a podcast is because they don't think they'll be any good! To quote Zig Ziglar....
"You don't have to be great at something to start, but you do have to start in order to be great"
If you're thinking about podcasting; just pick up your mobile phone, download the Anchor app and record and publish.
It's all there, in your hand, and I highly recommend giving it a go.
Leading on from this, and especially the point about feeling inadequate to start a podcast, comes the subject of Imposter Syndrome.
This is a psychological term referring to a pattern of behaviour where people doubt their accomplishments and have a persistent fear of being exposed as a fraud.
This feeling of being a fraud is not uncommon. It has been estimated that nearly 70 percent of individuals will experience signs and symptoms of impostor phenomenon at least once in their life.
This can be a result of a new setting, academic or professional. Research shows that impostor syndrome is not uncommon for students when entering a new academic environment. Feelings of insecurity can come as a result to an unknown, new environment.
This can lead to lower self-confidence and belief in their own abilities.
Certainly, this is something that I can relate to. When I start a new contract, there's always this feeling that
A lack of self-confidence, anxiety, doubts about your thoughts, abilities, achievements and accomplishments, negative self-talk, feelings of inadequacy, dwelling on past mistakes and not feeling good enough — these are all signs and symptoms of imposter syndrome.
Nature and nurture together create the tendency to experience feeling 'not good enough' or the Imposter Syndrome. However, the feeling remains latent until it is triggered by something external to us; something we react to; something that tips us into actively feeling not good enough.
The first step in overcoming Impostor Syndrome is to acknowledge what you're feeling, and why. Start by keeping a journal. Whenever you experience feelings of self-doubt or inadequacy, write them down, and explain why you're feeling this way. Be as specific as possible about each situation.
The next steps are:
Step 2: Realise The Truth. ...
Step 3: Choose Someone To Confide In. ...
Step 4: Turn It Around And See The Gift In Your Imposter Syndrome. ...
Step 5: Set Goals And Expectations You Know You Can Achieve. ...
Step 6: Accept Where You're At And Revisit In 90 Days.
I hope you’ve found this episode interesting.
Don’t forget to follow me where you normally listen to your podcasts.
Thank you very much for listening and until next time, remember, Productivity Matters
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